In a little more than two months, Agent Scot Gould (aka Penny Gould) has earned more than $3,000 and a Nintendo Wii.

How? Harnessing the power of the Internet... along with some old-fashioned word of mouth. Penny maintains several Web sites and blogs, writing about summer camps and her son Scot's experience with Giant Campus summer programs. She also plays with "keywording" to direct traffic to those sites, and partners with other bloggers to share links. As a result, hundreds of people across the country have been exposed to the Action Agent program and dozens have registered for camp, leading to some serious cash flow for Penny.

"I'm kind of a nut with this stuff; it's where intuition meets tech. I play with the words, look for the results, and play with it a bit more," says Penny, an engineering technician with the state of California.

But high-tech isn't her only tactic. She and Scot have been hitting the streets with the Action Agent promotional materials available on this Web site.

"I'm talking to school counselors, passing out flyers, and asking friends to tell friends. Scot asked the local skate park to leave them on their counter, and he's posted them on the bulletin board at the YMCA and a local coffee shop. I recommend printing the flyers and business cards and tape a dozen cards on the flyer for people to take with them. And just explain to store owners that you're raising money for camp. I don't think it's hard to sell. It's just a matter of connecting with people that are interested that have a bit of money to spend."

Penny is using her earnings to help send Scot back to Cybercamps Academy at UCLA. Last summer, Cybercamps was a much-needed distraction for the 11-year-old, whose father was hospitalized for eight months with near-fatal liver failure (Dad has since recovered).

"I was trying to think of something nice to do for Scot, and he said he wanted to go to a summer camp to be a game designer. He made some great friends, was treated really well, and it helped him get through a very terrible time."

"He can't wait until he's 14. He's definitely going to livewire two years from now!"